Audience research: Audience profile

Name: Liv Sayers

Age: 23

Gender: Female

Education: Degree from Durham University

Occupation: Digital marketing manager

Salary: £46, 000

Location: London

Psychographic: Reformer

Values and interests: 

This reader is intellectual and socially aware, having attended a Russel Group university. She values her independent judgement, and has an inquisitive, tolerant attitude towards life. She is anti-materialistic and environmetally-conscious, choosing to invest in quality brands which are beneficial to herself or the environment. She seeks stability in her career, and is active on social media, but also maintains a keen interest in popular culture, as she always has done, and her taste has evolved over the years. She is passionate about films, and appreciates mainstream blockbusters, but spends much of her time watching independent and foreign language films. She pays attention to the latest news regarding new releases, future projects and celebrity culture, but will nevertheless seek out indie or arthouse cinemas, as well as old classics. Some of her favourite films are:

She is subscribed to Sight and Sound's monthly digital subscription, providing her with exclusive content, such as interviews with actors, directors and producers, as well as critics' opinions, all of which she values as part of her enlightenment-driven outlook. In addition to this, she listens to Bauer's film podcasts, as she can listen to in-depth coverage of a balance of both mainstream and independent film-related content. She also follows the social media accounts of various film studios such as A24 and other content producers, and even has her own Letterboxd account, where she can independently write her own reviews of films and engage socially with fellow film-lovers across the world. From this lifestyle, she can increase her cultural competency and pursue her interests to gain the enlightenment she prioritises.