A24 is an independent film studio based in New York. Established in 2012, the founders Daniel Katz, David Fenkel and John Hodges aimed to re-define the way indie films were made and marketed. They decided to start a company focused on "the films and filmmakers, not us", which means they would give directors, writers and all involved total control of their work and unrestricted creative freedom. This has made all the difference, as A24 have successfully established a reputation for letting experienced, gifted filmmakers tell unique, emotional stories which have gone on to be hugely successful. They have developed effective, unique marketing strategies to do promote their films, and as of today, there is always a huge amount of hype and antcipation when a new A24 film comes out.
A24 have a drect relationship with their young, active audience and personal relationships with filmmakers who are also closely connected with their audiences. This gives the studio a reliable and growing influence in the entertainment industry, most notably with one of their recent films, Everything Everywhere All At Once, which is A24's highest grossing film (over $100 million worldwide) and also the recipient of numerous accolades, including the Academy Award for Best Picture.
Characteristics of A24 films:
- Visally stunning cinematography
- Metaphorical, emotionally resonant
- Interesting, engaging, entertaining
- Poignant, thought-provoking
- Unique experience
- Not afraid to have deeply disturbing/ disturbed protagonists
- Original scripts, sylised camerawork, focus on acting
- Sometimes radiate melancholy/ existential dread/ bleakness/ depression
- Otherworldly
- Unapologetic
- Each film is grounded in its characters, even if they battle threats that are beyond them - emotion and humanity define the stories
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