Audience Research

This research has been useful as it has enabled me to more clearly identify and define my target reader in terms of their age, education, political leaning, income and interests. I now have a clearer idea of the kinds of films that should feature in my magazine - a range of genres with a focus on more arthouse films, indie flicks and masterpieces/ classics of the last 100 years, but also featuring some modern mainstream blockbusters and the like, as my audience has a wide cultural competency and is keen to know the latest film-related news.